Citroen's DS3 Givenchy Press Release

Discussion in 'DS News General Discussions.' started by Motor Forums, May 10, 2016.

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    #1 Motor Forums, May 10, 2016
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    DS Automobiles and Givenchy Le MakeUp have today announced a limited edition New DS 3, which will be available to order in the UK from 1 June 2016.


    New DS 3 Givenchy Le MakeUp will be on display at DS World Paris from 10 May to 7 June as part of an exclusive Givenchy Le MakeUp exhibition showcasing the brand’s iconic products and sources of inspiration.


    Following the launch of New DS 3 earlier this year, DS Automobiles has revealed the New DS 3 Givenchy Le MakeUp Limited Edition, which has been created with Givenchy Le MakeUp to redefine French luxury and elegance in automotive design.


    The latest limited edition to join the New DS 3 range, New DS 3 Givenchy Le MakeUp will be available as a hatchback and a Cabrio, either with a manual gearbox or the very latest EAT6 automatic transmission. All versions are powered by the DS brand’s award-winning PureTech 110 S&S 3-cylinder petrol engine.


    Designed to appeal to customers looking for the ultimate in personal expression, only 500 examples will be available in the UK. Just over half of all DS 3 drivers are women, so this limited edition has been designed to meet the expectations of many modern day women, who are always on the go.


    A bespoke Givenchy Le MakeUp kit is stored in a special compartment in the driver’s armrest inside the car and the spacious interior provides the perfect place where both the driver and the front passenger can apply and check their make-up before driving. Further enhanced by experiential technology – a signature of the DS brand – both courtesy mirrors feature special LED lighting developed exclusively for this limited edition to ensure the best possible illumination, day and night.


    The unique styling of the car includes a textured white body colour called Opaline White. The exterior look is completed with stylish Givenchy Le MakeUp badges positioned on the doors, just in front of the ‘shark fin’ B-pillars.


    The beautifully finished exterior perfectly complements the luxurious feel of the interior, which boasts a striking Rose Pink dashboard and premium black leather upholstery. Emphasising the overall harmony of the design, the rose pink colour of the dashboard can also be seen inside the driver’s arm rest.


    The creation of two iconic French brands, New DS 3 Givenchy Le MakeUp will be on display at DS World Paris between 10 May and 7 June, alongside a range of stylish products from Givenchy Le MakeUp.


    "New DS 3 Givenchy Le MakeUp expresses the finest expertise of two leading brands in one creation. Givenchy is a recognised name, embodying a distinctive, modern, creative approach to luxury and placing considerable emphasis on materials, textures and colours, just as we do. In short, it’s a brand with similar values, with which we have a great deal in common." Thierry Metroz, Design Director of DS Automobiles.


    An iconic vehicle for unique customers


    All the cars in the DS range are designed with personal expression in mind. From the exterior colours to the materials used in the cabin, the design team always put considerable thought into every detail to create unique and individual vehicles.

    Reinventing the matt finish on this car’s bodywork, DS has used a new paint process for the very first time. The body features a new shade called Opaline White. The textured paint, which is not used by any other carmaker in the world, has a granular feel and a striking new finish that highlights the lines of the car. The DS signature Whisper Purple colour of the roof creates a striking contrast, and the car features the same purple colour on the door mirrors and for the wheel centre caps. The Cabrio features a black fabric soft-top and Whisper Purple for the roof surround.


    The interior is home to a host of personalised touches. The protective floor mats even feature the limited edition Givenchy Le MakeUp logo. The central armrest has a Givenchy Le MakeUp emblem as part of the leather trim and contains a compartment that holds a special Givenchy Le MakeUp cosmetics collection.      The cosmetics kit comes with the car and includes Noir Couture mascara, Prisme Visage compact face powder and Le Rouge lipstick, together with a Whisper Purple nail polish developed specifically for this partnership.


    New DS 3 Givenchy Le MakeUp specification;


    Based on Elegance trim


    Basalt Back leather upholstery


    Matching black leather on the steering wheel, handbrake, gear knob and instrument binnacle


    17-inch Aphrodite diamond-cut black alloy wheels with Whisper Purple centre caps


    DS LED Vision Xenon headlights


    7-inch touchscreen


    DS Connect Box with emergency and assistance system


    Rear parking sensors


    Hill-start assist


    Auto Pack, including automatic air conditioning, automatic headlights, heated/folding door mirrors


    Hatchback: Opaline White body / Whisper Purple roof


    Cabrio: Opaline White body / black soft-top and Whisper Purple roof surround


    Givenchy Le MakeUp cosmetics kit;


    Le Rouge lipstick, shade No. 315 Framboise Velours


    Noir Couture mascara, shade No. 1 Black Satin


    Prisme Visage face powder, shades No. 2 Satin Ivoire, No. 3 Popeline Rose, No. 4 Dentelle Beige or No. 5 Soie Abricot


    Nail polish, Le Vernis, shade No. 32 Whisper Purple exclusive limited edition


    The products offered in the New DS 3 Givenchy Le MakeUp kit are available to buy at DS World Paris during the exhibition.


    Prices for the New DS 3 Givenchy Le MakeUp Limited Edition will start from £19,395 for the hatchback and £21,695 for the Cabrio version.


    New DS 3 Givenchy Le MakeUp


    PureTech 110 S&S manual Givenchy Le MakeUp: £19,395 MRRP OTR


    PureTech 110 S&S EAT6 Givenchy Le MakeUp: £20,895 MRRP OTR


    New DS 3 Cabrio Givenchy Le MakeUp


    PureTech 110 S&S manual Givenchy Le MakeUp: £21,695 MRRP OTR


    PureTech 110 S&S EAT6 Givenchy Le MakeUp: £23,195 MRRP OTR ds3 givenchy limited edition.jpg

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